Pomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.
查看详情东非的一家银行 KCB Group 将其移动应用作为获取客户和与客户互动的主要工具。由于缺乏统一的方法来衡量广告系列的效果,他们担心在某些客户获取渠道上耗费的成本过高。Google Analytics for Firebase 使他们可以深入了解所有客户获取渠道中的客户行为,从而显著提高转化率并降低每次安装的成本。
查看详情